愛采購用戶搭建做好(hǎo)讓你驚豔你的同行！

來源：https://www.chinanovo.net   發(fā)布時間：2022-05-04 11:50:24      

越來越多的企業已紛紛入駐愛采購，想要讓自己的産品獲得更多曝光，快速達成(chéng)交易，提升盈利。那麼(me)，具體該如何做呢？

More and more enterprises have settled in aigou one after another. They want to make their products more exposed, quickly conclude transactions and improve profits. So, how to do it?

下面(miàn)以包裝印刷行業爲例，爲大家講解以下愛采購戶搭建方案！

Let's take the packaging and printing industry as an example to explain the following scheme for building new customers of love purchasing!

、行業背景

1、 Industry background

1、主要産品：紙箱、彩箱定制批發(fā)；膠帶、記号筆、泡沫墊等。

1. Wholesale of color cartons and customized products; Tape, marker, foam pad, etc.

2、企業情況：網絡意識較好(hǎo)，各種(zhǒng)網絡平台都(dōu)有合作。

2. Enterprise situation: network awareness is good, and various network platforms have cooperation.

3、主要訴求：産品有排名，合作能(néng)成(chéng)單。

3. Main demands: products have rankings, and cooperation can form orders.

二、戶搭建思路

2、 New household building ideas

1、增加産品數量

1. Increase the number of products

在産品不被判重複的情況下，可以盡可能(néng)多傳些産品，注意要保證主圖和标題不緻。

If the products are not judged to be repeated, you can transmit more products as much as possible, and pay attention to ensure that the main drawing and title are inconsistent.

如下，共上傳18款産品：

As follows, a total of 18 products are uploaded:

2、精修産品

2. Refined products

選圖：從商家提供的以及商家淘寶店鋪上選取适合的。

Map selection: select the most suitable one from the one provided by the merchant and Taobao store.

從300多張照片和店鋪綜合挑選出18款産品的

Select 18 products from more than 300 photos and shops

精修圖：裁剪調整比例—PS調整畫像大小—适當加邊框和logo。

Refined drawing: cut and adjust the scale - PS adjust the size of the portrait - add border and logo appropriately.

傳圖：保證詳情頁的順序是正确的。

Picture transmission: ensure that the order of detail pages is correct.

選擇合适的、保證清晰度、有設計感且參數詳細→質量高

Select appropriate, ensure clarity, have a sense of design and detailed parameters → high quality

建議商家提供産品視頻。

It is recommended that merchants provide product videos.

3、标題合規（截圖以彩箱爲例）

3. Title Compliance (screenshot taking color box as an example)

明确分類，避免關鍵詞堆砌。（例：水果盒/特産盒/海鮮禮盒/雜糧禮盒）

Clear classification and avoid keyword stacking. (e.g. fruit box / specialty box / seafood gift box / coarse grain gift box)

适當添加地域詞。

Add regional words appropriately.

4、産品詳情頁邏輯

4. The product details page is logical

圖文并茂、設計過(guò)的更佳。

Pictures and texts, better designed.

長(cháng)圖裁剪成(chéng)多個短圖上傳，質量會更高。

Long images are cut into multiple short images and uploaded, which will have higher quality.

5、産品參數要詳細

5. Product parameters should be detailed

每款産品的參數都(dōu)至少≥8。

The parameters of each product shall be at least 8.

三、優化效果呈現

3、 After optimization, the effect is presented

上線周，每日都(dōu)能(néng)接到電話或咨詢，日均展示量破千。

Online for a week, you can receive calls or inquiries every day, and the average daily display volume is more than 1000.

四、優化方法總結

4、 Summary of optimization methods

1、提高服務和運營分

1. Improve service and operation score

①每日登錄APP刷活躍度

① Log in to the app every day and brush the activity

②及時回複咨詢信息

② Timely reply to consultation information

③拍産品視頻上傳主頁

③ Take product videos and upload home page

2、進(jìn)步優化提高質量分

2. Further optimize and improve the quality score

①優化質産品（判重/質量/标題等）

① Optimize low-quality products (weight judgment / quality / title, etc.)

②定期更産品

② Update products regularly

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