小程序是獨立運營的種(zhǒng)移動頁面(miàn)接入服務系統，是依托于開(kāi)放平台開(kāi)發(fā)的應用，具有“不安裝”、“不下載”、“即點即用”的特點。例如，爲常見的微信小程序，就是以微信App這(zhè)個生态系統作爲開(kāi)放平台，開(kāi)發(fā)的各種(zhǒng)功能(néng)的小程序。小程序直接向(xiàng)用戶提供數據和服務，采集到的用戶數據也由小程序運營者的服務器存儲，并不保存在騰訊公司。
A mini program is a mobile page access service system independently operated by developers. It is an application developed on an open platform and has the characteristics of "no installation", "no download", and "click and play". For example, the most common WeChat mini program is a variety of functional mini programs developed using the WeChat App ecosystem as an open platform. Mini program developers directly provide data and services to users, and the collected user data is also stored on the server of the mini program operator and not saved on Tencent.
從數據收集和存儲的角度講，App和小程序在收集方式、範圍等方面(miàn)就具有明顯的區别。App般通過(guò)操作系統提供的API獲取用戶個人信息，而小程序僅能(néng)通過(guò)開(kāi)放平台提供的API獲取用戶個人信息。從這(zhè)個角度看，因小程序獲取的個人信息的範圍不會超過(guò)開(kāi)放平台本身允許的範圍，因此，即使是同家運營平台，小程序上收集的信息種(zhǒng)類、頻次等也都(dōu)遠遠小于App。
From the perspective of data collection and storage, there are significant differences between apps and mini programs in terms of collection methods and scope. Apps generally obtain user personal information through APIs provided by the operating system, while mini programs can only obtain user personal information through APIs provided by open platforms. From this perspective, since the range of personal information obtained by the mini program does not exceed the allowed range of the open platform itself, even on the same operating platform, the type and frequency of information collected by the mini program are far less than those of the app.
其次，從可調取的權限的角度講，App能(néng)夠獲取的手機系統權限多達100餘項，而小程序獲取的權限仍然受到整個開(kāi)放平台本身規則的限制。
Secondly, from the perspective of accessible permissions, the app can obtain over 100 mobile system permissions, while the permissions obtained by mini programs are still limited by the rules of the entire open platform itself.
再次，從消息推送的渠道(dào)上看，隻要用戶同意接受通知，App可以随時随地爲用戶推送消息，而小程序隻能(néng)在被用戶主動訂閱進(jìn)行推送，或者發(fā)送模闆消息。從這(zhè)個點考慮，定程度上，小程序能(néng)屏蔽過(guò)度的廣告營銷，像是App的純淨版，提高實用性和使用效率，這(zhè)可能(néng)這(zhè)也是小程序的用戶載量越來越多的原因之。
Once again, from the perspective of message push channels, as long as the user agrees to accept notifications, the app can push messages for the user anytime and anywhere, while the mini program can only push or send template messages after being actively subscribed by the user. From this perspective, to some extent, mini programs can block excessive advertising marketing, such as pure versions of apps, improving practicality and usage efficiency. This may also be one of the reasons for the increasing user load of mini programs.
對(duì)此，小程序運營者應當注意：
In this regard, mini program operators should pay attention to:
（1）用戶進(jìn)入小程序，可體驗相關業務，不得在未展示任何信息的情況下，強制授權手機号等個人信息；
(1) After entering the mini program, users can experience relevant business and are not allowed to forcibly authorize personal information such as phone numbers without displaying any information;
（2）用戶正常浏覽小程序闆塊或頁面(miàn)過(guò)程中，不得強制授權手機号等個人信息；
(2) During normal browsing of mini program sections or pages, users are not allowed to forcibly authorize personal information such as phone numbers;
（3）如涉及購物下單、支付等需要授權手機号等個人信息的場景，應當明确向(xiàng)用戶說明授權原由。
(3) If it involves scenarios where personal information such as authorized phone numbers is required for shopping orders, payments, etc., the reason for authorization should be clearly explained to the user.
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