企業營銷型網站建設達成(chéng)哪些标準？

來源：https://www.chinanovo.net   發(fā)布時間：2023-11-28 17:40:09      

一個真正的營銷網站應該基于流量，目标是改善流量轉換變現。

A true marketing website should be based on traffic, with the goal of improving traffic conversion and monetization.

良好(hǎo)的搜索引擎性能(néng)

Good search engine performance

企業網站重要的功能(néng)是網站推廣功能(néng)，搜索引擎是網民獲取信息的重要渠道(dào)。如果企業網站無法通過(guò)搜索引擎有效推廣，營銷網站的營銷將(jiāng)大大減少。因此，營銷企業網站必須解決企業網站的搜索引擎問題，也可以理解爲搜索引擎優化的工作。在營銷企業網站解決方案中，搜索引擎優化工作是基于企業網站的長(cháng)期工作。規劃階段甚至從企業網絡營銷的戰略規劃階段開(kāi)始，貫穿企業網站的整個運作過(guò)程。

The important function of a corporate website is website promotion, and search engines are an important channel for netizens to obtain information. If a corporate website cannot be effectively promoted through search engines, the marketing of the marketing website will be greatly reduced. Therefore, marketing enterprise websites must solve the search engine problem of enterprise websites, which can also be understood as the work of search engine optimization. In marketing enterprise website solutions, search engine optimization work is based on the long-term work of the enterprise website. The planning stage even starts from the strategic planning stage of enterprise network marketing, running through the entire operation process of the enterprise website.

一個好(hǎo)的搜索引擎的特點是代碼的簡單規範，URL路徑清晰，站中豐富有序的鏈接，以及穩定和安全的CMS系統。

The characteristics of a good search engine are simple and standardized code, clear URL paths, rich and orderly links within the website, and a stable and secure CMS system.

優質客戶轉換

High quality customer conversion

即使網站排名做得很好(hǎo)，如果沒(méi)有轉換率且跳出率太高，那也是徒勞的傷害。畢竟，建立營銷型企業網站的目的是營銷，因此您可能(néng)需要：</p><p>美觀的色彩搭配符合行業特色網站設計

Even if the website ranking is done well, without conversion rates and high bounce rates, it is still a futile injury. After all, the purpose of establishing a marketing oriented enterprise website is marketing, so you may need:</p><p>Beautiful color matching that matches the industry's unique website design

良好(hǎo)的用戶體驗垂直導航方便的全站點搜索框，人性化的訪問操作流程。

Good user experience, convenient vertical navigation, full site search box, and user-friendly access operation process.

建立一個由普通搜索用戶搜索的長(cháng)尾詞彙，符合每個人的搜索習慣文字内容不應誇大。

Establish a long tail vocabulary that is searched by ordinary search users, and the text content should not be exaggerated, which is in line with everyone's search habits.

避免使用太多的對(duì)話框，不要過(guò)多彈出，不然隻會導緻搜索引擎和用戶不喜歡。

Avoid using too many dialog boxes and avoid popping up too many, otherwise it will only cause search engines and users to dislike it.

每個頁面(miàn)上随處可見聯系信息，以便客戶随時聯系。

Contact information can be seen everywhere on each page for customers to stay in touch at any time.

全站具有統一風格，增強客戶的歸屬感。

The entire site has a unified style, enhancing customers' sense of belonging.

有趣而生動的描述，增加了顧客的停留時間，從而引起(qǐ)了咨詢。

An interesting and vivid description increases the customer's stay time, which in turn triggers inquiries.

創建社交代碼分享，以便用戶随時與朋友分享。

Create social code sharing for users to share with friends at any time.

合理的流量驅動，計劃一步一步引導客戶并消除客戶的顧慮理的現場推薦，延長(cháng)客戶停留時間，加強品牌和案例，并告訴客戶我們有能(néng)力并切實解決問題。

Reasonably driven by traffic, planning to guide customers step by step and eliminate their concerns through on-site recommendations, extending customer stay time, strengthening brand and case studies, and informing customers that we have the ability to effectively solve problems.

響應式網站布局确保訪問者擁有不同分辨率的視圖，并可在必要時添加一些H5動畫。對(duì)于同行網站，網站差異化的獨特性和客戶的印象。人們永遠無法改變别人對(duì)你的印象。同樣網站也是一樣的強大的統計軟件嵌入到網站中分析客戶行爲跳出率，每頁pV訪客深度等可逐步調整以提高轉換率。

A responsive website layout ensures that visitors have views of different resolutions and can add some H5 animations if necessary. For peer websites, the uniqueness of website differentiation and customer impressions. People can never change the impression others have of you. The same website also has powerful statistical software embedded in it to analyze customer behavior bounce rates, and page pV visitor depth can be gradually adjusted to improve conversion rates.

有了濟南網絡推廣上面(miàn)的小總結，希望對(duì)廣大客戶有所幫助，如果有什麼(me)不理解的或者尋求幫助的請點擊我們的網站：https://www.chinanovo.net或者來電咨詢，我們會盡全力爲您解決

With the summary of online promotion in Jinan, I hope it can be helpful to our customers. If you have any questions or need help, please click on our website: https://www.chinanovo.net Or call to inquire, we will do our best to solve it for you

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