降低着陸頁流量跳回搜索引擎的細節方法

來源：https://www.chinanovo.net   發(fā)布時間：2024-01-28 17:55:59      

（1）保證網頁的打開(kāi)速度，減少因爲網頁打開(kāi)速度過(guò)慢而造成(chéng)的高跳出率。

(1) Ensure webpage opening speed and reduce high bounce rates caused by slow webpage opening speed.

（2）頁面(miàn)所定位的關鍵詞一定要和内容密切相關，盡量保證該内容能(néng)夠滿足通過(guò)該關鍵詞的來訪流量，并且做好(hǎo)相關内容或專題推薦，引導用戶多浏覽網站内容，同時也保證當着陸頁不能(néng)滿足用戶時，相關推薦中有能(néng)夠滿足用戶需求的内容。

(2) The keywords targeted on the page must be closely related to the content, and efforts should be made to ensure that the content can meet the traffic of visitors through that keyword. Relevant content or special recommendations should be made to guide users to browse website content more. At the same time, it should also be ensured that when the landing page cannot meet the needs of users, there is content in the relevant recommendations that can meet their needs.

（3）對(duì)于導航型網站，在保證以上兩(liǎng)點外應該做好(hǎo)用戶引導，大限度地引導跳出用戶跳出到目标站外網頁，而不是重新跳回搜索引擎。

(3) For navigation websites, in addition to ensuring the above two points, good user guidance should be done to guide users to jump out of the target website webpage to the maximum extent possible, rather than jumping back to the search engine.

（4）有些網站沒(méi)有完全符合目标關鍵詞的内容，那麼(me)就要在相關推薦條目中做足功夫，做好(hǎo)站内搜索和相關推薦，盡可能(néng)地讓用戶即使在本頁沒(méi)有找到想要的内容，也能(néng)點擊浏覽網站所推薦的内容。

(4) Some websites do not have content that fully matches the target keywords, so it is necessary to put in enough effort in the relevant recommendation items, do a good job of on-site search and related recommendations, and try to make sure that users can click to browse the content recommended by the website even if they cannot find the desired content on this page.

分析着陸頁的數據，降低着陸頁“危險”的跳出率，是SEO人員的一項重要工作，這(zhè)可能(néng)會涉及網站内容建設方向(xiàng)、網站結構設計等。大部分SEO人員隻知道(dào)降低跳出率很重要，但是并沒(méi)有對(duì)這(zhè)個“跳出率”進(jìn)行詳細分析和對(duì)應優化。

Analyzing the data of landing pages and reducing the bounce rate of "dangerous" landing pages is an important task for SEO personnel, which may involve website content construction direction, website structure design, etc. Most SEO personnel only know that reducing bounce rates is important, but they have not conducted a detailed analysis and corresponding optimization of this "bounce rate".

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