視覺層次
Visual hierarchy
視覺層次結構指的是任何給定的在線頁面(miàn)的内容都(dōu)是由人眼拾取的，而現在就重要性而言是層次結構的。如果您的頁面(miàn)選擇了覆蓋頁面(miàn)的超大圖像，功能(néng)強大的标題，特别優惠的CTA框和以較小字體顯示的文本段落，您隻需計算得出它們將(jiāng)分别排名1-4。這(zhè)是使他們構建需要您擁有的東西，告訴他們它是什麼(me)，向(xiàng)他們展示前進(jìn)道(dào)路并終解釋其關鍵細節的種(zhǒng)情況。
Visual hierarchy means that the content of any given online page is picked up by the human eye, which is now hierarchical in terms of importance. If your page chooses a large image covering the page, a powerful title, a special CTA box and a text paragraph in a smaller font, you only need to calculate that they will rank 1-4 respectively. This is a situation where they build what you need, tell them what it is, show them the way forward, and finally explain the key details.
适當比例
Appropriate proportion
比例在決定性方面(miàn)起(qǐ)着重要作用，但是您的内容被站點的訪客選擇并理解。這(zhè)意味着以種(zhǒng)非常讨人喜歡的方式定位事(shì)物，并按照注意力掃描和獲取信息的方式進(jìn)行工作。Twitter上進(jìn)行的大修是采用比例大的示例。分配空間，定位頁面(miàn)以及像建築項目樣使用頁面(miàn)都(dōu)是至關重要的。
Proportion plays an important role in determining, but your content is selected and understood by visitors to the site. This means locating things in a very likable way and working in the way of attention scanning and information acquisition. The latest overhaul on Twitter is the largest example of adoption. Allocating space, locating pages, and using pages like building projects are all critical.
選擇悖論
Paradox of choice
選擇是件很了不起(qǐ)的事(shì)情……對(duì)于您站點的健康也可能(néng)有風險。信任它，您需要在很多選擇之間進(jìn)行選擇，因此創建呼叫(jiào)所需的時間越長(cháng)。另方面(miàn)，如果僅提供兩(liǎng)件事(shì)，那麼(me)選擇變得很容易。由于“選擇悖論”而在某些圈子中被識别出來，記住這(zhè)事(shì)實非常重要，因爲您要記住的事(shì)實是您的網站有很多選擇，似乎很多旅行者至少對(duì)此無所獲。這(zhè)表明利用多個有效的過(guò)濾器可以更輕松地創建選擇。
Choosing is a great thing... There may also be risks to the health of your site. Once you trust it, you need to choose between many choices, so the longer it takes to create a call. On the other hand, if only two things are provided, the choice becomes easy. It's important to remember the fact that you've been identified in some circles because of the "choice paradox", because you have to remember the fact that your website has many choices, and it seems that many travelers have at least nothing to gain from it. This indicates that selection can be created more easily with multiple effective filters.
大小事(shì)項
Size matters
研究表明，旦將(jiāng)較小的按鈕或CTA大小乘以20％，則單擊它的可能(néng)性就會大大增加。但是，對(duì)于個已經(jīng)很大的按鈕并相乘以确定網站訪客的反應的按鈕，無法預見到等效的結果。因此，顯然大小很重要，但是，這(zhè)并不意味着通常更大。
Research shows that once you multiply the size of a smaller button or CTA by 20%, the likelihood of clicking it increases significantly. However, for an already large button multiplied by the button that determines the response of website visitors, equivalent results cannot be foreseen. So obviously size matters, but that doesn't mean it's usually bigger.
三分法則
Trisection rule
當使用心理意象時，按照三分法則是個不錯的計劃。這(zhè)本質上意味着圖像畫布作爲個整體被分爲9個相等的分量，每個分量之間都(dōu)有水平和垂直線。無論線條在哪裡(lǐ)交叉，通常都(dōu)應該在圖片重要的部分出現。
When using mental imagery, following the rule of thirds is a good plan. This essentially means that the image canvas as a whole is divided into nine equal components, with horizontal and vertical lines between each component. No matter where the lines cross, they should usually appear in the most important part of the picture.
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