小程序自發(fā)布以來就直是商業圈關注的熱門話題，從它推出以來，功能(néng)不斷完善，當下小程序正在崛起(qǐ)成(chéng)爲全的商業力量。
Applet has been a hot topic in the business circle since its release. Since its launch, its functions have been continuously improved. At present, applet is rising and becoming a new business force.
目前小程序現在有多達52個入口，分别有6個主要入口（快捷方式）、7個小程序自身入口、6個搜索欄、6個公衆号入口、10個二維碼入口、9個微信場景入口、其他8個入口。
At present, there are up to 52 entrances to the applet, including 6 main entrances (shortcuts), 7 entrances to the applet itself, 6 search bars, 6 entrances to the official account, 10 entrances to the QR code, 9 entrances to the wechat scene, and 8 other entrances.
它基于“月活躍”用戶10億人次的微信生态中，流量大，入口多，功能(néng)強大而便捷。
Based on the wechat ecosystem with 1 billion "monthly active" users, it has large traffic, multiple entrances, powerful and convenient functions.
核心：改進(jìn)互動經(jīng)驗
Core 1: improve interactive experience
用戶需求的變化會通過(guò)多種(zhǒng)方式反映出來，所以小程序的發(fā)展也需要從這(zhè)點開(kāi)始。優質的程序開(kāi)發(fā)商會努力改善小程序和用戶之間的互動體驗，投入更長(cháng)時間去進(jìn)行市場研究同時根據市場的方向(xiàng)實時改變。
Changes in user needs will be reflected in many ways, so the development of small programs also needs to start from this point. High quality program developers will strive to improve the interactive experience between applets and users, invest more time in market research, and change in real time according to the direction of the market.
核心二：設計和推廣渠道(dào)
Core 2: design and promotion channels
小程序的發(fā)展和運營需要很長(cháng)時間。在如今的基礎上想要革對(duì)推廣設計渠道(dào)需要耗費很多資金和人力物力。所以部分小程序開(kāi)發(fā)服務商爲了繞過(guò)這(zhè)個資金黑洞，使用"瓶老酒"把戲，去糊弄企業。
The development and operation of small programs takes a long time. On today's basis, it takes a lot of money, manpower and material resources to innovate the promotion and design channels. Therefore, in order to bypass this capital black hole, some small program development service providers use the trick of "new bottles of old wine" to fool enterprises.
核心三：提高用戶黏性
Core 3: improve user stickiness
企業與用戶的黏度意味着這(zhè)個企業能(néng)否在所在行業中破土而出，小程序開(kāi)發(fā)服務商亦是如此。根據用戶需求，保證用戶留存率是服務商進(jìn)行小程序開(kāi)發(fā)設計的核心。
The viscosity between enterprises and users means whether the enterprise can break through the ground in its industry, as does the small program development service provider. According to the needs of users, ensuring the retention rate of users is the core of small program development and design by service providers.
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