企業在網絡營銷推廣過(guò)程中，關鍵詞的分析非常重要，尤其是想要提升付費SEM競價的效果是重中之重，下面(miàn)
濟南網絡推廣公司帶你解讀分析方法。
In the process of online marketing promotion, the analysis of keywords is very important, especially if you want to improve the effect of paid SEM bidding. Next, Jinan Internet Promotion Company will explain the analysis method.
1、基礎指标把控流量
1. Basic indicators control flow
展現，點擊，消費是基礎流量指标;CPC，CVR是轉化重要指标。
Display, click and consumption are basic traffic indicators; CPC and CVR are important indicators of transformation.
檢查展現：下載關鍵詞報告，點擊降序。查看有沒(méi)有高展現點擊或者高展現0點擊的詞。
Check and display: download the keyword report and click Descending. Check whether there are words with high presentation and low click or high presentation and zero click.
點擊：高展現高點擊的詞，消費高不高，咨詢多不多。
Click: words with high display and click, high consumption or low consultation.
消費：查看那些消費高的詞，值不值得花這(zhè)麼(me)多錢。對(duì)比昨天的咨詢情況，查看這(zhè)些高消費的詞帶來了多少咨詢。
Consumption: Check whether the words with high consumption are worth spending so much money. Compare yesterday's consultation to see how much consultation these high consumption words have brought.
單價：查看關鍵詞報告，按照均價降序排列，看均價高的那個詞，是不是你期望的那個詞，再看下那個均價高的詞點擊量有多少。如果隻有次點擊，那麼(me)你需要考慮這(zhè)次點擊帶來咨詢的幾率有多大?其實有的時候，真的不用刻意的搶個詞的排名，可以用意思相同的詞替換。
Unit Price: View the keyword report and arrange it in descending order of average price. Check whether the word with high average price is the one you expect, and then check the number of clicks of the word with high average price. If there is only one click, then you need to consider how likely this click will lead to consultation? In fact, sometimes, you really don't need to deliberately compete for a word ranking, you can replace it with words with the same meaning.
2、賬戶出價梯度要有策略：出價根據意向(xiàng)，檢索量，匹配方式，轉化成(chéng)本有側重，有分層。
2. The account bidding gradient should have strategies: the bidding should be focused and layered according to the intention, retrieval amount, matching method, and conversion cost.
3、充分利用搜索詞報告：
3. Make the most of search term reports:
檢查緻率：從搜索詞把控流量精準，是保證賬戶效果基礎和關鍵環節;
Check the consistency rate: control the flow accurately from the search term, which is the basis and key link to ensure the account effect;
拓展優流量：周期性篩選搜索詞加入賬戶測試，同時反饋不相關檢索詞。
Expand and optimize traffic: periodically filter search words and add them to account test, while feedback irrelevant search words.
4、科學(xué)利用否詞優化：否詞大詞否計劃，小詞否單元，定期清理拒絕限流。
4. Scientific use of negative words to optimize: negative words, big words, no plans, small words, no units, regular cleaning and refusal to limit flow.
5、數據調整定期複盤：要紀錄調了什麼(me)詞的價格，調了多少錢，呈周期性做數據對(duì)比。
5. Regular re check of data adjustment: record the price of the words adjusted and the amount of money adjusted, and make data comparison periodically.
The above is what we have sorted out. I hope it will help you to do well in keyword analysis in online marketing promotion. For more information, please visit our website https://www.chinanovo.net!
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